小规格食品包装袋为什么在持续增加？

来源：/ 日期：2024-01-05

小包装食品之所以受到青睐，主要有以下几个原因。，“一人食品”迅速崛起。小包装食品的优点是空间小，储存方便；。内容少，消费快，可以减少过期造成的浪费。其次，小包装食品更容易控制摄入，满足现代人对健康生活的追求。第三，随着全社会意识的增强，考虑到消费者体验，许多企业也在积极寻找有助于减少环境污染和浪费的包装。越来越多的产品开始向小规格发展，通过提高产品的便利性来增加产品的附加值

There are several reasons why small packaged foods are favored. Firstly, the rapid rise of "one person food". The advantages of small packaged food are small space and convenient storage;. Less content, faster consumption, can reduce waste caused by expiration. Secondly, small packaged foods are easier to control intake and meet modern people's pursuit of a healthy lifestyle. Thirdly, with the increasing awareness of environmental protection in the whole society, considering consumer experience, many enterprises are actively seeking packaging that can help reduce environmental pollution and waste. More and more products are starting to develop towards smaller specifications, increasing the added value of products by improving their convenience

一、产品卖点突出

1、 Highlight the selling points of the product

与传统包装相比，小规格包装设计更加周到，产品卖点更加突出。有两种展示形式：挂条和散装零售，力求抢占小店的醒目位置，吸引更多顾客关注；结合渠道特点，以更扎根的定价让合作伙伴受益，回馈消费者，更能体现的初衷。同时，1-2元的小包装大大降低了尝试门槛。消费者可以通过支付相同的预算品尝更多的好产品，这不仅方便了消费者的选择，而且有助于吸引回头客，这对制造商和小商店都有好处。

Compared with traditional packaging, small-sized packaging design is more thoughtful and the product's selling points are more prominent. There are two forms of display: hanging strips and bulk retail, striving to occupy a prominent position in the small store and attract more customer attention; Combining the characteristics of the channel, pricing more deeply to benefit partners, give back to consumers, and better reflect the brand's original intention. Meanwhile, the small packaging price of 1-2 yuan greatly reduces the threshold for trying. Consumers can taste more good products by paying the same budget, which not only facilitates their choices but also helps attract repeat customers, which is beneficial for both manufacturers and small stores.

二、提高产品的丰富性

2、 Improve product richness

现在有各种各样的食物。许多商品都有各种各样的系列。此时，使用小标准塑料包装袋可以非常方便地展示商品的多样性，帮助消费者尝试更多的口味。

There are various types of food now. Many products come in various series. At this point, using small standard plastic packaging bags can easily showcase the diversity of products and help consumers try more flavors.

与此同时，随着塑料包装袋的规格越来越小，商品看起来更加精致美观，消费者在购买时不知不觉地增加了数量，这实际上增加了产品的客户单价。

At the same time, as the specifications of plastic packaging bags become smaller and the products look more exquisite and beautiful, consumers unconsciously increase the quantity when making purchases, which actually increases the customer unit price of the products.

三、便利性

3、 Convenience

如今，人们的生产和生活节奏越来越快，他们非常需要非常方便方便的食物。小包装的商品可以一次性用完，不考虑后续的保存。它们也更轻，便于携带和移动。

Nowadays, people's pace of production and life is getting faster and they are in great need of very convenient and convenient food. Small packaged products can be used up all at once without considering future storage. They are also lighter, easier to carry and move.

此外，对于容易受潮的食品，如薯片，可以在打开小规格包装后快速食用，以避免产品受潮造成的浪费。对于容易掉渣和富含油脂的零食，如饼干，许多人担心油和残渣会粘在他们的手上。小规格包装通常是“一口”。消费者可以一口吃完。即使他们不能一口吃完，他们也可以用包装袋托住食物，以避免直接用手触摸，这更符合消费者的需求。

In addition, for foods that are prone to moisture, such as potato chips, they can be quickly consumed after opening the small-sized packaging to avoid waste caused by product moisture. For snacks that are prone to residue and are rich in oil, such as cookies, many people are concerned that the oil and residue may stick to their hands. Small size packaging is usually "one bite". Consumers can finish it all in one bite. Even if they cannot finish it all in one bite, they can still hold the food in packaging bags to avoid direct touch, which is more in line with consumer needs.

促进新产品的销售

Promote sales of new products

在新产品上市的早期阶段，消费者不知道它，所以他们不确定产品是什么样子。在这个时候，消费者更愿意购买少量的尝试。因此，使用小型塑料包装袋包装产品将使消费者更愿意和更容易尝试。

In the early stages of launching a new product, consumers are unaware of it, so they are unsure of what the product will look like. At this time, consumers are more willing to purchase a small amount and try it out. Therefore, using small plastic packaging bags to package products will make consumers more willing and easier to try.

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